In recent years, Barbie has been accused of promoting an unrealistic body-type and negatively influencing young girls.
So when we heard about new book 'Barbie: I Can Be a Computer Engineer', we were looking forward to a new era, where Barbie might actually support women and champion gender equality.
Unfortunately, Barbie let us down.
In the book, published by Random House, Barbie starts the day saying she's going to design a game. But is soon becomes clear that Barbie's tiny little female brain is incapable of completing the job.
She fails to notice a virus that's about to crash her sister's computer and gets a couple of male friends to do all the work for her.
As one Amazon reviewer says, the book's message is less '"I can be a computer engineer" and more "I can't be a computer engineer because I'm a girl, but I could get the boys to do the work for me and just take the credit".
Unsurprisingly, people on Twitter are not impressed with Barbie (or her creator Mattel).
The book is by Susan Marenco and was written to accompany a Computer Programmer Barbie doll, who carries round a laptop in order to prove she knows a lot about technology.
Guess what colour it is?
H/T: dailydot.com