Bodies come in all shapes and sizes, so why so many "one size fits all" clothes shops for women are popping up in America we have no idea.
The team at BuzzFeed were equally bamboozled by the trend, so decided to try on a few of the items that will supposedly fit anybody.
While a baggy hoodie got the seal of approval from almost all participants, a less than stretchy skirt gave one lady "the worst wedgie of [her] life".
"When I didn't fit into it it made me feel like there was something wrong with my body," she said. "I think it could definitely hurt younger women that will grow up feeling like they need to fit in one size."
As we expected, one size certainly doesn't fit all. We should be celebrating our differences, not trying to conform to one idea of beauty.
Let's hope these stores don't make it to UK shores anytime soon.