Hot on the heels of Veganuary (where people give up all animal products for January), Beyoncé has launched her own vegan meal delivery service.
The company, which is a collaboration between Bey and her personal trainer Marco Borges, is called 22 Days Nutrition.
But why 22 days? They believe that it takes 21 days to make or break a habit - and Bey would know, her and husband Jay-Z did their own 22-day vegan challenge in 2013.
Now, she includes more plant-based food in her diet and has even taken to wearing 'Kale' sweatshirts in her music videos. Whodathunkit?
"All you have to do is try. If I can do it, anyone can," Beyonce said in a statement.
"We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness," says co-founder Borges. "The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods."
According to the website, the plant-based meals are 100% organic, gluten-free, dairy-free, soy-free and contain non-GMO ingredients.
Prices will range from £6.50 ($9.76) to (£10.99) $16.50 each.