Microsoft is on a mission, and that mission is to drastically change the way girls see science. According to the technology giant 7 out of 10 girls are interested in science, yet only 2 out of 10 then go on to pursue science or technology as a career.
Showing that International Women's Day is so much more than just 12 hours, Microsoft has made an ad that showcases some truly brilliant girls, highlighting their creations while asking why they still feel they're battling uphill.
What are they battling? The answer is still uncomfortably prevalent: That science is 'a boy thing'.
It's not, and to help change this misconception Microsoft has created DigiGirlz, a youth program that provides online classes including how to build a website to how to code. There's also a High Tech Camp that's touring the US.
Microsoft isn't the only technology giant that's pushing for equality in the technology industry. App-based taxi service Uber has pledged to have 1 million female drivers by 2020.