The great thing about social media is how quickly you can get a message across. The flip-side to this is how quickly it can all go completely tits up.
News of Ed Miliband's meteoric surge in popularity partly due to #Milifandom on Wednesday morning was met by the slow clunking of attempted retaliatory blows from rattled Tories.
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Only most of them fell pretty short...
Firstly the Telegraph penned a (subsequently re-written) piece based on one sole lonely Twitter account.
Soon #cameronettes was trending - but for all the wrong reasons.
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While easily mocked some suggested the hashtag had more sinister origins relating to the day's other big political story...
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And here's some more for your viewing pleasure...
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