The big brown eyes. The big brown hair. The commitment to ending non-domicile tax status.
Yes, it turns out that finding Ed Miliband sexy is quite The Done Thing these days.
Teenage girls all over Britain are currently expressing their #Milifandom - but whether it's them or grown-up women (or men) behind the Tumblr Ed Miliband Being Sexy, we don't know.
What we do know is that this Tumblr is rounding up Ed's finest - and we mean finest - moments. And here are some of the best...
Talk about a labour of love. Keep up the good work, guys/gals...