Ukip's well intentioned attempt to whip up a bit of party enthusiasm ahead of Thursday's General Election has backfired.
The #WhyImVotingUkip hashtag was quickly hi-jacked on Twitter and quickly became a stream of gags, memes and piss-takes.
If you'll remember this is not the first time this has happened - almost a year to the day the exact same hashtag prompted the same response.
So on the face of it, the weather and homosexuality feature high in people's concerns...
And obviously immigration ranked...
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There were fashion concerns too...
"Culture..."
And then there were the more random reasons...
And this madness...
Even nature is in on it...
Of course there were some people taking the hashtag seriously...
Two polls have Labour and the Tories neck and neck but a third London-focused survey has Ed Miliband's Labour streaking ahead.
TNS has the Conservatives marginally ahead on 33% to Labour's 32%, each down one point. Ukip were on 14%, down one, and the Liberal Democrats on 8%, up one.
The pollster said both main parties are stuck in the margin of error. It said voter turn-out would be around 69% on average, with more voters taking part in Scotland than the rest of the country.