An appeal to make sure a widow who has no family receives 100 cards to open on her 100th birthday has gone viral - and it's the loveliest thing we've seen all week.
BBC Radio Sheffield put an appeal on Facebook asking people to send Winnie Blagden birthday cards. The 99-year-old lives alone and has no children, therefore birthday cards are a rarity.
Since their request was posted, the appeal has been seen by 2.5 million people and thousands of kind strangers have responded - with some even sending in gifts.
Scores of cards have been arriving at the radio station, and people from the US, Australia, New Zealand, Romania and Japan have responded online.
Some of the presents pledged include 100 pink roses, a stay in a hotel, a locket, fish and chips, pizza, personalised perfume and a trip out in a limousine.
The appeal was to be kept a surprise until she turns 100 at the end of the month, but bosses at Serenta HomeCare, which helps her to live independently in Sheffield, have decided she should be told something of the amazing response before then.
Co-owner Sue Pinder said: "Winnie has no family, she has a few friends through church, she never had children and her husband George died 35 years ago.
"Winnie is a selfless person, she cares about everybody but herself.
"She says to me, 'I'm just me, I'm not special'. But she is."
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Pinder's son Darren, who invited the 99-year-old to his wedding, said: "She is very appreciative and always says thank you."
The care firm owners are delighted with the response to the radio appeal.
Pinder said: "For it to go viral like this shows there are some nice people around.
"For them to take 10 minutes to send this lady a card when she thought she would only get ones from her friends, it's absolutely amazing.
"To get 100 cards for her birthday would have been fantastic, but it went on Facebook last night and it has just gone through the roof."
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BBC Radio Sheffield reporter Kat Harbourne picked up on the story last week when she was speaking to a carer who was a fan of the station, and she felt the landmark birthday should be celebrated widely.
Station managing editor Martyn Weston said: "Winnie's story has the captured the hearts of so many who want to make her big birthday very special.
"We are overwhelmed by the response and are now planning to put on a party to help her celebrate in style."
Cards for Winnie Blagden can be sent to BBC Radio Sheffield, 54 Shoreham Street, Sheffield, S1 4RS.