In another move to bring some fresh blood to ‘The X Factor’, Simon Cowell is reportedly planning to bring YouTube vlogger Zoella in as the new face of spin-off show, ‘The Xtra Factor’.
‘Xtra Factor’ was most recently hosted by Sarah-Jane Crawford, who, it was confirmed earlier this month, won't be back for this year’s series.
It’s now claimed that bosses are hoping to have Zoella - real name Zoe Sugg - front the ITV2 show, to help “shake up” the singing competition.
Zoella
An insider tells The Sun: “There is serious interest in Zoella and Simon is keen to hear how she developed such a huge online following with young people.
“Simon wants ideas that are different and is really thinking outside the box when it comes to shaking up the show.”
After gaining an avid fanbase online over the past few years - accruing over eight million followers on her YouTube channel - Zoella is now stepping out and trying other ventures.
In addition to her recently-published novel, which faced a backlash when it emerged it was ghost-written, she recently tried her hand at TV, appearing on the celebrity version of ‘Great British Bake Off’.
Other names to have been linked with the ‘Xtra Factor’ job include former ‘Big Brother’ presenter Brian Dowling and fellow YouTube star Jim Chapman.
There's no word yet on whether Simon is interested in bringing back Konnie Huq, though...