Virgin Money has announced the launch of a range of Sex Pistols-branded credit cards, featuring artwork from their iconic punk albums.
With the slogan: "Never mind the bollocks, here's the new Virgin Money credit card," director of cards, Michele Greene, hopes that the new cards will stand out against other UK banks.
She said: "For a long time now, UK banks have all been the same. They have the same products, the same services and the same attitude towards customers. At Virgin Money, we are aiming to change that.
“In launching these cards, we wanted to celebrate Virgin’s heritage and difference. The Sex Pistols challenged convention and the established ways of thinking - just as we are doing today in our quest to shake up UK banking."
However, not everyone on Twitter is as fond of the idea, given that the Sex Pistols spent years rallying against consumerism...
BUT punk might not be dead just yet -- some Twitter users are saying that the outrage at the Sex Pistols' logo on a credit card is, in fact, quite punk in itself.
Richard Branson hopes that the new cards will highlight Virgin's proud musical history.
He said: "The Sex Pistols are an iconic band and an important part of Virgin’s history. Virgin Money is a bank that can be proud of its past, and I love the fact that the team have chosen to celebrate it in this way.
"Even after nearly 40 years, the Sex Pistols power to provoke is undimmed, and we are still being asked to censor the word bollocks in our advertising. Over the years many things have changed, but in this case some attitudes clearly do not."