Three months ago, one beauty vlogger began began posting images of herself without makeup on social media. But she never expected this reaction.
Em Ford, a.k.a. My Pale Skin, received thousands of comments from strangers all over the world, ranging from compliments to downright nasty bullying.
Titled #YouLookDisgusting, her latest video calls out some of the nasty comments left on her photos - and they are pretty vile.
First the vlogger starts by applying her makeup, as she does in her tutorials, and the comments appear on the opposite side, with users telling her "you look amazing" and "you're so perfect".
Next the comments turn nasty, revealing the extreme bullying that Ford receives: "This should be illegal"... "This is false advertising"…"Trust no fucking bitch without makeup"
Thankfully the video ends on an empowering note, with Ford sharing some of the comments she's received from acne sufferers along with her own inspiring message: "You are beautiful. Don't let anyone tell you differently. Not even yourself."
In the description of the video, which has now had nearly 150,000 views, Ford has the final say: "I wanted to create a film that showed how social media can set unrealistic expectations on both women and men.
"One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that It can be hard to remember the most important thing - You ARE beautiful."
Go Em!