Anyone still in need of proof that Simon Cowell is bringing out the big guns for this year’s ‘X Factor’ need look no further than this latest promo trailer.
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In the new advert, presenting duo Caroline Flack and Olly Murs - who will be taking over from Dermot O’Leary when ‘The X Factor’ returns to our screens this autumn - are shown poking around a laboratory, in the hopes of uncovering the secret formula for this year’s series.
In the process, they encounter new judges Rita Ora and Nick Grimshaw, with the Radio 1 DJ being fitted with a special “judging microchip” - only to start spouting some of ex-judge Louis Walsh’s famous catchphrases (and if you watch until the very end... you might even spot him making a blink-and-you'll-miss-it appearance).
Olly and Caroline in the new trailer
Cheryl Fernandez-Versini is shown being cloned and made into hundreds of Chez-Bots, while Simon Cowell, of course, reveals he already thinks he’s found this year’s winning group, who he boasts will be “bigger than One Direction”.
A Girls Aloud reunion is looking even less likely now...
When we finally get to meet the band who Si seems convinced will be taking over the music industry, however, we couldn’t help but notice they look a little bit familiar…
Yep, those are his dogs Squiddly and Diddly. Incredible.
Hmmm... maybe not, eh, Simon?
The exciting promo clip will make its TV debut at 7.30pm on ITV, immediately before Monday night’s first episode of ‘Coronation Street’.
As well as the new additions to the judging line-up and presenting team, the format of this year’s ‘X Factor’ will also be revamped, to keep things fresh.
This year’s Bootcamp has been held at a stately home, unlike previous years, where the contestants have performed at a music arena, while it has also been claimed that bosses are hoping to screen the Judges’ Houses stage of the competition live for the first time.
Check out more pics from the new trailer below: