This is the only time of the year we can justify spending £45 on a lip balm without feeling bad, as a percentage of the profits will go to the Breast Cancer Research Fund (and, well it is Crème de la Mer).
October marks the return of Breast Cancer Awareness Month - the annual event helping to raise funds for breast cancer charities, along with broadening public knowledge on the disease affecting every one in eight UK women.
One of the simplest ways to show your support is through the brilliant range of pink-themed products by some of your favourite beauty brands.
New collections are released every year, with various amounts of the profits donated to some amazing charities, and 2015's offerings are finally here (and looking better than ever).
There's the perfect blusher to give you a glowing pink flush, the best contour brush we've ever tried, and a myriad of products to keep your skin, hair and nails all looking their best.
Check out our pick of the best beauty buys below: