Agent Provocateur's campaigns are known for being tongue-in-cheek, but their latest Christmas lookbook has stepped firmly into fantasy territory.
The luxury lingerie brand have just released the new images, starring Abbey Clancy as an underwear-clad skier.
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Bit cold out?
Ignoring the fact Clancy probably wouldn't survive long wearing such attire in subzero temperatures, the glamorous shoot was based on the 1970s heydey of alpine adventure, and was designed to run alongside Agent Provocateur's festive skiing-themed window displays.
See the full Christmas campaign below (and don't try this at home):