There's a lot of guff on Twitter - trolls, racism, Katie Hopkins.
But surely the most popular tweets are the ones that the most insightful, beautiful and downright uplifting, right?
Wrong. Take a look at some of the most retweeted tweets from today.
It's revelations like this...
His bandmate is no better.
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Hilarious.
Hi Cam, us too...
And yet you do it anyway...
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This is deep...
It's about food mate...
Who me?!! Aww...
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Then get some...
They are all of equal length...
Zzzzzz....
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Maybe you should apply that to your Twitter use...
"Look at me! LOOOOOOK AT ME!!!"
Yup, who does care?