A trio of nearly naked models gate crashed the official opening of London Fashion Week this morning to protest against the use of fur.
Standing outside the Brewer Street Car Park dressed in nothing but knickers, nipple tape and gas masks, the protesters teamed up with animal rights organisation PETA to raise awareness about the toxicity of real fur.
PETA claim a newly released study, from the Bremer Umwelt Institute in Germany, documented unsafe levels of potentially carcinogenic chemicals in fur-trimmed children's clothing.
"There's nothing fashionable about fur torn from the bodies of struggling animals and then laden with chemicals that are dangerous to people who wear it", says PETA associate director Elisa Allen.
"PETA is urging kind people to choose fur-free clothing for the sake of their own health and animal welfare."