The enterprising spirit of two local shopkeepers is being applauded after they took on supermarket giant Sainsbury's by opening the similarly named 'Singhbury's Local'.
Inderjit Singh Nagpal and Manmeet Singh Bhatia claim the first part of their store name - Singh - represents their names, and the second - bury - represents Aylesbury. The colour orange, the shopkeepers said, is that of the Sikh religion.
The shop is a short distance away from the proposed Sainsbury’s superstore site in Weedon Road, but Nagpal said he didn't expect any backlash from the supermarket chain.
He told the Bucks Herald: “All of our customers have been very happy with the new look, and some have come and had their pictures taken with the sign."
Nagpal added: “We saw that it’s on Facebook, and are a little bit worried about Sainsbury’s, but people have had similar signs before, and we have three good reasons for the name and colour.”
Not everyone shared their optimism.
The new look store opened last week.
Sainsbury’s was due to build a giant superstore in Gatehouse Road, but announced last year that they were reconsidering the scheme, which would have included a cafe and nearby petrol station.