The New Day - the UK's first new stand-alone national newspaper in three decades - will be axed just over two months after its launch, according to reports.
It is believed the printing presses will grind to a halt on the tabloid after its final edition hits news stands on Friday.
The boss of publisher Trinity Mirror had previously said the newspaper could turn a profit as soon as the end of the year after the paper's launch was announced on February 22.
Contacted about reports of the closure on Wednesday night, a spokesman for Trinity Mirror said: "No comment."
The introduction of The New Day came despite a sharp decline in newspaper sales as readers switch to websites.
It was launched after the Independent and Independent On Sunday newspapers closed this year after three decades to go digital-only.