A lot of work has gone into making 3D movies and technology commercially viable, and technically impressive. Turns out all the movie, gaming and marketing industries needed to do was get a projector and some cardboard and have a little imagination.
The brains behind it, 'Bot & Dolly', explain:
"Box" explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. We believe this methodology has tremendous potential to radically transform theatrical presentations, and define new genres of expression.