We're used to female celebs changing up their hair style and colour at the flip of a hat, but their male counterparts are more likely to choose a signature style and stick with it (unless they're David Beckham, of course) so we were surprised to see Adam Levine has had a pretty radical hair makeover.
The Maroon 5 frontman is all over trying new things at the mo as he's made his acting debut this year opposite Keira Knightley in Begin Again, and now it seems he's embracing change in the hair department too, with a bleach-blonde look.
He tweeted a selfie of himself and his fiancee Behati Prinsloo after his trip to the hairdressers.
We're not sure what "apocalypse" he's referring to, but his hairstylist and owner of Shampoo on 3rd Hair Salon, Shaul Arbiv, told People of the new look: "With summer months coming up we wanted to do something totally drastic and different from his previous styles so we bleached it."
It's definitely different, kind of reminds us of Ryan Gosling's 80s makeover for Place Beyond The Pines, or if you want to go retro, we'd say it's a little Spike from Buffy.
Given that Adam was rated People's Sexiest Man Alive in 2013, he's got a seriously hot reputation to uphold, so the 'do is a brave move.
With the tats and dark brows intact we definitely still would, but the new hair might take some getting used to. Looks like Behati approves though, and we guess that's all that matters.
Check out more celeb brunette to blonde makeovers below...