Amazon is rumoured to be entering the games console market.
The online shopping giant has already dabbled in the electronics world with its successful Kindle range of e-readers but this will be the companies first gaming device.
Game Informer report "sources" say the console will be Android based and will have its own dedicated controller.
Amazon have yet to confirm or deny the reports.
The retailer has announced a number of recent innovative ventures away from its core business.
They have stepped up the battle for online music sales by launching AutoRip and the Kindle range is ever-expanding.