Forget New York, Paris and Milan, it was all about Essex's contribution to the fashion world this weekend with Essex Fashion Week - and who better to launch it than Amy Childs?
The former TOWIE star - who was embracing the mantra of 'more is more' judging by the size of that hair and the constant make-up refreshes - took to the catwalk in the uber glam surroundings of the CEME Conference Centre in Rainham to model her own designs - but didn't look like she had much time for her old TOWIE mates.
When she wasn't on the catwalk, Amy was sat in the front row (natch) with her cousin Harry Derbidge but was separated from TOWIE's Jessica Wright by an unidentified seat warmer. And it seems Jessica got the hint because she moved even further away from Amy later in the day - swapping seats with Nanny Pat.
Essex Fashion Week (actually, just a day, but we doubt they noticed) attracted some of Essex's finest including TOWIE stars Kirk Norcross, Lauren Goodger and errrm, X Factor 'stars' 2 Shoes.
We're guessing Kate and Naomi's invites got lost in the post.
>IN PICS: ESSEX FASHION WEEK