Imagine it - you're a hot, young reality TV star and you spend hours picking out the perfect frock for a glitzy showbiz event.
You throw it on, look in the mirror and think you look 'well reem', before rocking up at the do, only to find a middle-aged former Heartbeat star is wearing the same dress as you.
Awkward.
That was the reality for former TOWIE star Amy Childs last night when she turned up at a celeb bash sporting the same threads as Tricia Penrose.
And so embarrassed was Amy, that she scuttled off to get changed immediately, swapping her cut-out leopard print dress for a purple embellished number.
But Amy wasn't the only fashion causality of the night as Celebrity Big Brother's Nicola McLean also had some problems with her outfit.
Heels obviously got too much for the former page three model, as she was seen showing off a pair of trainers under her full length party dress.
Either that or she thought no-one would notice, but she's not doing a very good job of hiding them.
The gang were all attending the Pia Michi launch, where Amy's cousin Harry Derbidge was also in attendance ahead of their performance on Let's Dance For Sport Relief on Saturday night.
They were later joined for a bite to eat by current TOWIE cast member Gemma Collins, dining at London's exclusive Nobu Berkeley restaurant.
She obvioulsy hasn't taken offence at the pair's recent criticism of the hit ITV2 series.
Amy and Harry have both called for more entertainment to be injected into the show.
Harry added: "There is no fun in TOWIE now. When me and Amy were in it, it would be funny with us in the salon together and it was funny with me and Gemma too.
"Everyone loves watching it for the drama but I loved it for the funny bits. I don't find that in it any more."
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