Thanks to the persistent stigma surrounding mental health issues, thousands of people spend their lives trying to conceal conditions they're living with.
To show how draining this can be, YouTuber Amy Geliebter has created a parody makeup video showing what it's like to try to "cover up" depression.
In the video, she instructs viewers to cover up blemishes with the shade "Denial and Emotional Oppression" before reminding them to apply "Just Smile More" to their lips.
Speaking to BuzzFeed, Geliebter said she created the video based on her own experiences of depression.
"Mental health is always talked about in an academic way. I think to be able to talk about it in a way that’s funny and relatable helps more people feel not alone," she said.
"I grew up in a family that really prioritised humour above everything else, so that’s always been how I’ve coped with my depression,” she said. “It really helps me to laugh at the darker parts of my life."
Useful websites and helplines:
Mind open Monday to Friday, 9am-6pm on 0300 123 3393
Samaritans open 24 hours a day, on 116 123 (UK and ROI - this number is FREE to call and will not appear on your phone bill.)