It's official: last month Burberry was the most popular designer among Facebook users, gaining more 'Likes' on its social network posts than any other brand.
Well really, what better way to determine a brand's popularity these days?
The cool kids: Eddie Redmayne and Cara Delevigne in the Burberry Spring/Summer 2012 ad campaign. Photo courtesy of Burberry
According to Stylophane's Facebook Fashion Index (yup, that's a thing) Burberry jumped a whopping seven places in the month of February to take the top spot - posting just 18 times, but gaining an incredible 138 thousand 'likes' in response.
The Stylophane FFI monitors the number of times users click the 'Like' button on a brand's individual posts each month - as opposed to the number of fans they have overall.
With regards to total number of Facebook fans, you might be surprised to hear that Converse comes out on top (with more than 22.9 million people liking their page!) not-so-closely followed by Adidas in second place (with 13.2 million).
Here's Stylophane's list of the top ten most popular fashion brand's in terms of post engagament for February:
1. Burberry with 138,537 (up by 125)
3. Converse with 84,456 (down by 16)
5. Louis Vuitton with 70,340 (down by 27)
7. Nike Football with 64,027 (down by 19)
9. Dolce & Gabbana with 60,682 (down by 5)
We wonder if Burberry's sudden boost in popularity has anything to do with it's current genetically-blessed spokesmodels? Check out Eddie Redmayne in the new Spring/Summer 2012 campaign here: