The first Android Wear smartwatches are available to order now in the UK - and you can get about six for the price of a pair of Google Glass.
The new wearables were detailed at Google's I/O press conference on Wednesday, and will allow wearers to check notifications, make voice searches and use apps while keeping their phones in their pockets.
The first two devices - LG's 'G Watch' and the Samsung 'Gear Live' are available to pre-order on Google Play.
But among the tech press it is another device - the round Moto 360 - which is capturing most attention.
The Moto 360 won't be released until the end of the summer, but its classic watch styling, leather strap and round design are said to be beautiful in person, and potentially more useful.
As for the devices which are available already, here are the key details:
LG G Watch:
- £159, released on 4 July
- Comes in two colours (Black Titan and White Gold)
- Fits any standard 22mm watch strap
- Has an always-on display which turns from black-and-white to colour when you raise it
- All-day battery
- Water and dust resistant
Samsung Gear Live
- £169, released 7 July
- Black design
- sAMOLED screen, always on
- All-day battery
- Water and dust resistant