Nine little letters on the back of the bottle set this rose wine apart from other fruits of the Provence grape harvest: Jolie-Pitt.
Hollywood couple Angelina Jolie and Brad Pitt have unveiled their Miraval Rose 2012, which was produced at their southern French estate of Chateau Miraval and it's gone down a storm with wine lovers.
It's the first Miraval vintage stamped by Brangelina, in a joint venture with established vintner Marc Perrin. The back label reads "bottled by Jolie-Pitt and Perrin".
A Perrin family spokesman said the first 6,000 bottles put on sale online on Thursday were bought within five hours. The wine sold for 105 Euro (£91) for a six-bottle case.
The wine, in a bottom-heavy, champagne-like bottle, goes on sale to restaurants and wholesalers later this month.