April Fools' Day used to be such an innocent time.
The BBC played a gentle video of spaghetti trees. Your sister pretended the hamster was dead. The local paper ran a joke about a statue of a giant banana being erected on the village green.
Then came 12 o'clock, and all was well.
Now, in the age of the internet, Twitter ruins any semblance of a joke, alongside Facebook.
But perhaps most cruelly, reporters' inboxes are flooded with inane April Fools' "adverts" which have been dreamt up by overpaid PR lackeys just to get people to click "Like" on their Facebook page.
Here are the worst.