So we have it - pre-packed and pre-announced all week - the "Long Term Plan".
That's set to be the central narrative from the Chancellor in his Autumn Statement. From the Prime Minister down - Coalition voices have been turning the volume up on this idea all week. And it's what to expect on the front cover of the statement.
While the Chancellor has a rapidly improving economic canvas on which to paint his story this week - there is also no doubt in my mind that the Government machine has embarked on its most successful week of news management since it entered power.
The Downing Street machine settled on a late date for the statement to squeeze in as much positive news as possible.
From the rearranged Chinese delegation with the PM- which has led the headlines since Sunday with countless good news stories - to the infrastructure plan announced today.
This is the political opportunity the Government has been waiting for - for the past 18 months. The original Coalition plan hoped to see an improving economy during the London Olympics last year. The Eurozone crisis put paid to that.
This week's statement is set to end the debate about Plan B - and to portray the Government as having coherent plan for the future.
I seem to remember the Conservative party political broadcast under the Thatcher era - "Britain's on the right track, don't turn back."
Play it again Sam - seems to the Chancellor's political strategy.