Not a clue? Madder carmine is a colour - a deep purple/red like a killer glass of red - a colour that will be calling all the shots next season.
We clocked it on the London Fashion Week runway (see Burberry Prorsum and Jean Paul Gaultier) A LOT so get ready to add this sexy shade to your A/W wardrobe. It's heavy, deep, dark in an I'm-domineering-with-heaps-of-intrigue kind of way so you just need one piece to really pull it off. Yes a sultry lipstick, yes a PVC pencil skirt, yes a fail-proof T-shirt.
Going all-out madder carmine is a bold move but ladies will be doing it and you'll marvel at them AND their matchy-matchy accessories.
The trick with this trend is to be fearless, but shop wisely (a simple dress, a statement heel, a bulky handbag) and be sexy with it. If you prefer an Autumn/Winter palette madder carmine is your new black.
Here's 10 pieces to consider teaming into your everyday ensembles next season...