Stars attending the Baftas will have to make sure every angle is their best this year - as 360-degree cameras will be streaming an inside view of the red carpet live.
Fans can tune in on Facebook and on their smartphones to virtually rub shoulders with the likes of Bradley Cooper and Jessica Chastain thanks to the EE Baftas 360 degree Red Carpet Show on Sunday February 10.
The four interactive cameras along the red carpet will enable the public to scrutinise outfits and enjoy a close-up, personal view of their favourite film stars.
Wardrobe malfunctions, with skimpy or unforgiving outfits, will be impossible to hide from the panoramic view.
I'm A Celebrity ... Get Me Out Of Here Now! presenter Laura Whitmore will be hosting 360-degree interviews for EE with the celebrity guests live from the red carpet.
The MTV presenter said: "Although you think 'Oh God!' Now you have to make sure you're okay from every angle, it's really great for the people at home to feel like they're there and be part of it.
"In real life, you can see every angle. This technology blows my mind - with your iPad or your computer you can move it around and it's like being there."
Viewers will be able to watch the live streamed show and highlights package at facebook.com/EE or via the EE Film app on Apple and Android handsets.
Twitter users will also be able to suggest questions for Whitmore to put to the stars by tweeting @thewhitmore using the #EEBaftas hashtag.
The EE British Academy Film Awards are staged at The Royal Opera House in London's Covent Garden on February 10, with live red carpet streaming from 5pm to 7pm.