Bar Refaeli is no stranger to getting her kit off in the name of promotion and she's at it again in the latest ad for her underwear range, under.me.
The clip - all shot in arty farty black and white, natch - sees the supermodel do her best saucy-secretary-by-the-pool impression (not bad) before she has an uncontrollable urge to leap into the water.
Only thing is, the silly sausage has left her shirt and reading glasses on. Still, at least she forgot her skirt so all those pervs potential buyers can get a good glimpse of her arse underwear.
Click the video above for to watch the ad.
It's not the first time the Israeli model has stripped for the cameras. She also got naked in her last underwear ad...