Funnily enough, we never seem to tire of seeing David Beckham modelling in his underwear (and, it seems, we're not the only ones).
So we have to say thanks to H&M for releasing the David Beckham for H&M Christmas campaign, and giving us our first amazing present.
Becks' new Bodywear range at H&M will include a hooded dressing gown, draw-string pyjama bottoms, Henleys and long johns with padded elbows and knees, lounge shorts and T-shirts, as well as a towel.
But never mind all that, it's the pants pics we're interested in, let's face it. The only problem is, no matter how hard they try, boyfriends everywhere will never live up to Becks in kecks.
The images were shot by Alasdair McLellan, and there's even a little behind-the-scenes video shoot. Lust away:
Pore over more David Beckham pics here: