Despite the smile on his face in both pictures, the true price of cancer is etched on Noah's face in the left-hand side of the photograph.
Aged four, Noah was diagnosed with AML, a rare and serious form of leukaemia. But happily, after years of chemotherapy, a bone marrow transplant and countless hospital stays, he managed to beat cancer three years later.
The picture on the right says everything.
It is reassuring proof that childhood cancer doesn't have to mean a death sentence. "Noah had been an actual patient of Children’s Cancer Center at the University of Mississippi Medical Center," reported HuffPost Parents.
The before and after images of him were highlighted in the hospital's recent "My Life is Proof" marketing campaign.
In the wake of Stephen Sutton's death - the teenager who passed away from bowel cancer after a Herculean effort to raise funds for the Teenage Cancer trust - this provides hope.