Hands up if you're sick to the back teeth of being force fed photoshopped images of (mostly female) celebrities and models.
Guess what? You're not alone.
Not only do these images royally piss us off, but they make people (ourselves included) feel pretty shit about their bodies - which is only normal when faced with a longer, leaner, blemish-free version of your own figure.
The consequences of exposure to so many of these images run deep in our society. From eating disorders to lack of self-worth, Buzzfeed explore all in the video above.
HuffPost UK Lifestyle say enough's enough. We want more bulges, blemishes and bad hair days filling magazine shelves. Are you with us?