Mums have been sharing 'post-birth selfies' on Facebook and Twitter with the hashtag #BirthJustHappened, to spread the message that pregnant women shouldn't fear giving birth.
The hashtag was started by Milli Hill, founder of the Positive Birth Movement, a group that spreads positivity about childbirth and runs free to attend antenatal groups and workshops.
"In our culture, there is this idea that giving birth is always a terribly traumatic experience, which you have to endure and which leaves you feeling ill, but these images challenge that idea by showing women who have just given birth looking radiant and happy," Milli tells HuffPost UK Lifestyle.