Nothing says "we're not doing fine" quite like an open letter pleading "we're doing fine".
Struggling smartphone maker, Blackberry, has issued just such a message on Tuesday reassuring their customers they can "continue to to count on" the company.
The letter comes on the back of huge losses, disappointing device sales, and a sale of the company last month to it's biggest shareholder for a tenth of its previous value.
It's a huge change of fortunes for the company
On top of this, influential analyst firm, Gartner, recommended last month that Blackberry customers should move to other manufacturers.
The letter says: "These are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges.
"We are making the difficult changes necessary to strengthen BlackBerry."
It is an incredibly high fall from grace for the Canadian manufacturer who once dominated the business end of the mobile phone market.
More recently though things have been much less positive.
The company made a net loss of $965m (£600m) in the second quarter in 2013and sales of it's new Z10 smartphone failed to make a dent in a market dominated by Apple and Samsung.
In an attempt to reverse the tide, Blackberry has announced a major restructuring of the company which will mean job losses for 4,500 of its employees.