So while we were loving the star style and festival beauty on show at this year's V Festival, we couldn't help but notice that there were some seriously bronzed bods on display in the sunshine, too.
And it all made sense once we paid a little visit to the Ellie Goulding popped in to stock up on the St. Tropez SPF range to help protect her fair skin from the sun, which happened to be shining down hard on the Chelmsford site that day (smart girl.)
Alexandra Burke was given the VIP treatment, paying a late-night visit to the St. Tropez tent - revealing that she's a huge fan of the brands skin finishing products, particularly the Shimmer Stick.
We also spied Bananas for beauty? Follow us on Twitter and become our fan on Facebook