Boris Johnson and members of his Cabinet hit the phones in a pre-election photo call on Sunday - and it was too much to resist on social media as a meme was born.
The prime minister was pictured by PA Media with Sajid Javid, Dominic Raab, Michael Gove and Theresa Villiers at the Conservative campaign headquarters’ call centre just days before the country goes to the polls.
It didn’t go entirely to plan as Johnson appeared to need the help of his chancellor to get the phone to work.
The PM spent a couple of minutes appearing to work out how to use the system, before Javid handed him his own headset.
But that was a minor hiccup, and as the images were shared online the scene was more reminiscent of Airplane! meets The Office.