Getting bought an ice cream is a small victory for kids, but this little boy's tiredness got the better of him.
Sitting in the back of the car, the child smothers the garishly green ice cream around his mouth but - as he was simultaneously exhausted - couldn't help but fall asleep while eating it.
Refusing to be beaten, he continuously wakes up again to resume eating.
After a hefty number of attempts, he succumbs to sleep once and for all.