WARNING: the article contains language that may offend
Brewdog, the Scottish craft brewery, has responded to censure from the advertising watchdog over a “highly offensive” advert with an equally vitriolic response.
The brewery sparked a single complaint to the advertising watchdog after posting an advert on the BrewDog home page stating: "BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores crazy for power and world domination...Ride toward anarchy and caramel craziness. Let the sharp bitter finish rip you straight to the tits. Save up for a Luger, and drill the bastards".
The Advertising Standards Authority concluded that the advert’s language was “likely to cause serious offence” and told BrewDog to take it down.
However, the brewery insist that they had temporarily removed the advert in order to show off their “Equity for Punks” crowdfunding scheme., which allows fans to buy a share in the business for £95.
BrewDog co-founder James Watt said: "We have thousands of craft beer fans who have invested in what we do and how we do it – they are the people we listen to – not the killjoy, self-important pen pushers at the ASA in their Burton suits. Those motherfuckers don’t have any jurisdiction over us anyway."
An ASA spokesman told the Huffington Post UK: "We're monitoring the situation closely and we hope they don't carry out their threat to post the advert back in the same form."