Ah scheduled tweets: making life so much simpler for brands... or accidentally causing huge online awkwardness.
Dorothy Perkins suffered the fate of a scheduled tweet gone wrong this morning following the results of the Brexit vote and resignation of Prime Minister David Cameron.
"Woo! Who has that #FridayFeeling?" the brand wrote, unaware that 48% of the entire UK population were not going to be very happy about leaving the EU.
Twitter
As expected, people were not pleased.
Dorothy Perkins have since deleted the tweet, but not before Twitter users screen-grabbed the mishap and took the brand to the cleaners in a series of hilarious posts.