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Entrepreneurs may be tempted to overlook the wide variety of the Dulux colour chart when deciding on the design for their new business, but the big boys show that getting the image right does matter.
Graphic designer Paula Rupolo recently did a nice experiment in which she swapped the colour schemes of major brands' logos, in order to show off how differently the brands look in their new shades.
She told Fastco Design: "When you switch to a competitor's colors, your brain notices there's something that doesn't fit, that makes you go, 'What's going on here?' and that's interesting and a bit curious."
We have included a few odd examples to show how differently the big names could have looked.