Oh we do love a new designer-charity initiative (who doesn't love a spot of conscience-easing feel-good fashion?) and this latest campaign is definitely up there with our all time favourites...
Italian online store Luisa Via Roma has enlisted the help of 21 of the biggest names in luxury fashion (we're talking everyone from Versace to Valentino) to create a spot of canine couture - for their new charity initiative, 'Pug Dogs for Happy Kids.'
With the furry pooches coming courtesy of Steiff, each fashion house then customised a one-of-a-kind pug, which will be auctioned to raise money for UNICEF over the coming weeks.
Now, there's a small chance that we MIGHT be a tad biased, but we've got one hands-down favourite out of the 21: that created by our uber-talented contibuting editor, luisaviaroma.com