Lolcats. Who hasn't lost hours clicking through the weird, adorable and ridiculous things they do? But what do the cute kitties get up to when they're out of our camera's gaze?
A tiny new camera from French firm Eyenimal has the answer, capturing what your cat is up to during the day from their point of view.
The ultralight 35 gram device clips onto the collar of your pet, to track its every move when you're not around.
With an 8GB built-in Flash memory and super capacity 500m A Li-Ion battery, the wee cat cam will film continuously for up to 2 and a half hours.
You'll need a reliable pet for this type of filming, because the only way to get the video is to transfer it via USB to your PC or Mac.
The camera is not bad for its size, and the results shown in the video above are quite sweet.
It features an autofocus CMOS sensor, automatic light adjustment, built-in microphone, 640 x 480 image resolution and image capture at 29 frames per second.
It's not the first time a cat cam has been attempted. Take a look at this homemade cat cam, it's positively brick-like compared to the slick new model.
Anyone who has ever known a real live cat will know that clipping this thing to its collar will see the cat hunch and wiggle backwards, possibly even swatting at the gadget, in their best efforts to remove it.
As with anything expensive you buys for cats, the furry friends are liable to destroy or just lose the Eyenimal. If you've ever had to replace multiple collars because for unknown reasons, you may regret shelling out €99 for this.
Enjoy some photos of animals, riding other animals and being awesome.