If you want a media bubble burst, just call up Charlie Brooker. Be it on Newswipe, Screenwipe, Gameswipe or other things that don't contain the word "wipe" - such as 10 O'Clock Live, say - he's always ready with his massive metaphorical pin to prick things with.
The latest thing to get Brookered is the 'Kony 2012' phenomenon, which Charlie ruthlessly skewered with the ferocious tenacity of a very angry kebab van owner.
Click play on the video above to see what we mean, and for a quick precis on what exactly the Kony 2012 thingummy is all about, point your mouse fingers in this direction. Oh, and for another, more American take on the whole situation, check out Jon Stewart's two cents on the topic over here.
And just for a laugh, here's our Charlie Brooker video clip best of, just to make you chuckle for a little bit longer. We're too good to you, we know.