With her striking good looks, L'Oréal ambassador Cheryl Cole has never blended into the background, until now.
Cheryl is fronting the new campaign for True Match - a foundation which new research shows matches more skin tones than any other on the market. There you go fact fans.
Posing for the stunning new snaps by renowned photographer Rankin, the Girls Aloud singer claims to be one of the 97% of the UK population who have matched their skin tone with the latest L'Oréal product.
Cheryl became the British face of the brand back in 2009 for a reported £500,000.
She said at the time: "I have always loved the brand and have always wanted to say the iconic phrase: "Because you're worth it", so to be given that opportunity is absolutely amazing."
And after seeing these pics, we can confirm you definitely are 'worth it', Chezza.
Cheryl Cole is the face of True Match Foundation. Find your perfect shade at www.findyourtruematch.co.uk