If the government does, after all, bring in plain packaging for cigarettes, it will mean an abrupt end to the evolution of fag packets over the years.
From the colourful eye-catching adverts of the 1920s, to the health warnings first introduced in 1971, the tussle between tobacco giants and health ministers has raged for years.
As plain packets loom, today's branded wrappings may soon join these collector's items on eBay: