A video aimed an encouraging young people to learn to code has proved to be a legitimate viral hit.
Code.org's five and nine minute films have together reached 12 million views in a fortnight, Techcrunch reports.
The video - 'What most schools don't teach' stars Facebook CEO Mark Zuckerberg, Microsoft founder Bill Gates and Twitter co-founder Jack Dorsey, alongside sports stars and other celebrities.
Its aim is to build awareness of the fact that nine out of 10 schools in the US - and a scarily large number in the UK - don't teach computer programming at all.
Since the video's release 550,000 people in the US have signed petitions to ask for more programming classes.
Take a look, above. A new clip featuring Zuckerberg talking about his own attempts to spread the word about code is embedded below.