Who knew that all it would take for the entire country to talk about something other than the B-word would be a very public spat between two footballers’ wives?
On Wednesday morning Coleen Rooney revealed she’d been doing a bit of digging to try and establish how fake stories she had planted were turning up in the press.
In a very public statement, she pointed the finger at a friend and fellow footballer’s wife.
And the iconic phrase “It’s... Rebekah Vardy’s account” was born.
It didn’t take long for Twitter to get to work.
There was a lot of admiration for Coleen’s investigative skills...
Brexit? What Brexit?
People were L.I.V.I.N.G. for the dramz...
And that final sentence? Already iconic...
Which will lead to the inevitable licensing opportunities...
Rebekah quickly responded to Coleen’s claims with her own statement on Twitter, denying she is behind the leaks.